2022-03-152022-03-15200610496483https://hdl.handle.net/11424/246720This paper examines the differences between Turkish buyers and sellers with respect to ethical sensitivity and the perceived impact of ethically questionable behavior on the buyer-seller relationship. The results of a survey sent to buyers and sellers indicate that buyers are more ethically sensitive than sellers. In addition, buyers tend to view the impact of ethically questionable behavior (on the buyer-seller relationship) as more negative than do salespeople. Additional results and implications for salespeople are provided. © 2005 by The Haworth Press, Inc. All rights reserved.enginfo:eu-repo/semantics/closedAccessBuyer-initiated behaviorsBuyers and sellersCustomer-orientedDeontologicalEthical dilemmasEthical sensitivityEthicsSalespeopleSalesperson behaviorSeller-initiated behaviorsTeleologicalTurkeyTurkish buyers and sellersreview10.1300/J037v15n02_03