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TURHAN, GÜLDEN

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GÜLDEN

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2013 - 201912020 - 20224
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Subject: Business and International Management ×

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Now showing 1 - 5 of 5
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    PublicationOpen Access
    Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
    (2022-12-01) TURHAN, GÜLDEN; Turhan G.
    This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.
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    PublicationMetadata only
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    PublicationOpen Access
    Türkiye’de hazır giyim sektöründe dijital dönüşüm süreci uygulamaları ve vaka analizi çalışması
    (Ekin Yayınevi, 2022-10-01) TURHAN, GÜLDEN; Kasapoğlu E., Turhan G.
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    PublicationOpen Access
    Structural framework of brand loyalty affected by feature connotations through attitude towards shopping in merchandising
    (2022-09-01) TURHAN, GÜLDEN; Sarı S., Turhan G.
    Purpose - In merchandising subjected to a rapid consumption cycle and many warning bombardments that trigger sudden purchasing, ensuring that consumers remain loyal to the store has been important. This study\"s purpose is to shed light on the structural framework of which brand loyalty is affected by feature connotations through attitude towards shopping in merchandising.Design/methodology/approach - 373 responses are interviewed face-to-face for a well-known clothing brand in Istanbul. How brand loyalty is affected by feature connotations through attitude towards shopping is structurally analyzed by the extent of the positivity, strength, and uniqueness of the connotations. The extent of brand loyalty refers to being more willing to pay, defensive about the store in opposing views, and inclined to recommend it to others. Some store features are highlighted including ease of access, acclimatization conditions, shelf layout, price image, and perception towards sales personnel.Findings - Thanks to strong, unique, and positive features associated with the store, consumers become more loyal to the store brand. All features except for shelf layout develop positive attitudes toward shopping, thereby increasing brand loyalty. The highest indirect effect on brand loyalty belongs to the price image, followed by, respectively, acclimatization conditions, perception towards sales personnel, and ease of access. Acclimatization condition has a positive direct effect whereas ease of access has a direct but negative effect on brand loyalty. Discussion – The relatively superior effect of price perception on shopping attitude shows that it is the focus of brand loyalty development activities. This can be supported by acclimatization conditions, perception towards sales personnel, and ease of access. To gain the loyalty of store customers, alternative ways exist if the acclimatization conditions feature is improved. In the case of other store features, shelf layout is not our priority criteria in developing brand loyalty because it is ineffective. Keywords: brand loyalty; store features; attitude towards shopping; store atmosphere; merchandising.
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    PublicationOpen Access
    The indirect effects of servant leadership behavior on organizational citizenship behavior and job performance
    (2013-01-01) TURHAN, GÜLDEN; Zehir C., Akyüz B., Eren Ş. M., Turhan G.
    The relationship between leader and followers plays a vital role, particularly in educational institutions where a keen understanding of human character and high level of social interaction ought to be facilitated. For this reason, in stark contrast to contemporary leaders who see people only as units of production or expendable resources in a profit and loss statement, servant leadership focuses on meeting the needs of followers, making them reach their maximum potential and so perform optimally in order to achieveorganizational goals and objectives. This study examines the effects of servant leadership behaviors of private college principals on teachers’ organizational citizenship behavior and job performance. Using 300 respondents from the private education institutes in Turkey, servant leadership behavior is examined for its indirect effects on organizational citizenship behavior and job performance by its impact on organizational justice. Organizational justice acts as a mediator between the variables in question. All the resultsare in support of the studied mediation effects. Implications of the findings and suggestions for future research are discussed.