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TURHAN, GÜLDEN

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Subject: Malzeme Bilimi ×

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Now showing 1 - 7 of 7
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    PublicationOpen Access
    Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
    (2022-12-01) TURHAN, GÜLDEN; Turhan G.
    This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.
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    PublicationOpen Access
    Medical personnel versus the others: comparative assessment for adverse effects of facemasks use during covid-19 in Turkey
    (2022-04-30) TURHAN, GÜLDEN; ÖZBEK, AHMET; Turhan G., Özbek A.
    The study is focusing on the judgements regarding the adverse effects of facemask use during the COVID-19 outbreak. Not only medical personnel but also the general public are bound to wear masks protecting them from highly transmissible diseases. The question to look for the answer is how medical personnel\"s complaints related to these facemasks differ compared to others. The online survey was applied to 675 respondents residing in Istanbul, Turkey. The complaints experienced in 377 medical personnel were inability to wash the face comfortably, headache, difficulty breathing, sweating, excessive hot flashes, not being recognized by the surrounding people, and to damage the face. The complaints reported by 298 general public were difficulty breathing, sweating, excessive hot flashes, and to damage the face. The side effects such as allergic effects, difficulty to wear on and take off the mask, feeling ugly when the mask is on the face, and perceiving high-priced were not felt much by the whole participants in the survey. They all were ambivalent on some effects that were thirsty feeling, the feeling of repression associated with the forced wearing of the mask and inability to see one\"s around on the road easily. Complaints differing significantly in the general public and medical staff include the inability to wash face comfortably, headache, thirsty feeling, allergic effect, high priced perception, damaging face, and inability to see one\"s around easily when one was on the road. For all negative effects caused by mask use, medical personnel had more strongly complaints in comparison with the others.
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    PublicationOpen Access
    Türkiye’de hazır giyim sektöründe dijital dönüşüm süreci uygulamaları ve vaka analizi çalışması
    (Ekin Yayınevi, 2022-10-01) TURHAN, GÜLDEN; Kasapoğlu E., Turhan G.
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    PublicationOpen Access
    Mayo Ürünlerinde Kullanılan Tekstil Malzemeleri ve Özellikleri
    (Bilgin Kültür Sanat Yayınları, 2022-12-01) TURHAN, GÜLDEN; PARS, ABDULKADİR; Temel E. G., Turhan G., Pars A.
    Kumaşların tasarımına giren teknoloji fark yaratır ve mayo kumaşı buna sadece bir örnektir. Büyük mayo markaları, ürünleri için hangi kumaşların en uygun olduğuna karar vermek için çok zaman harcamakta ve çalışmaktadır. Çoğu zaman, elde etmeye çalışılan amaca bağlı olarak çeşitli liflerden oluşan farklı kumaşlardan değişik stillerde mayolar üretilmiştir. Suda sorunsuz bir şekilde yüzmek istendiğinde, mayonun kumaşı ve bileşimi fark yaratacaktır. Her tekstil malzemesi, kişiye ve uzmanlık düzeyine bağlı olarak suyun içindeyken farklı hissettirecek ve uyum sağlayacaktır. Ek olarak, farklı kumaşların farklı yaşam döngüleri vardır. Bir mayo vücuda daha iyi uyumlu iken, diğeri daha uzun ömürlüdür. Yüzme aktivitesinde en iyi mayoyu bulmak, spordaki veya yarıştaki başarınız için önemlidir. Değişik malzeme karışımları kullanılarak yüzme mayolarının her birine değişik özellikler katmak amaçlanır. Bu çalışmada mayoların içerdiği tekstil malzemeleri ve özellikleri bakımından sürdürülemez mayolar, sürdürülebilir mayo çalışmaları ve günümüz-geleceğin mayoları olmak üzere üç ayrı başlık altında örneklerle incelenmiştir.
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    PublicationOpen Access
    Structural framework of brand loyalty affected by feature connotations through attitude towards shopping in merchandising
    (2022-09-01) TURHAN, GÜLDEN; Sarı S., Turhan G.
    Purpose - In merchandising subjected to a rapid consumption cycle and many warning bombardments that trigger sudden purchasing, ensuring that consumers remain loyal to the store has been important. This study\"s purpose is to shed light on the structural framework of which brand loyalty is affected by feature connotations through attitude towards shopping in merchandising.Design/methodology/approach - 373 responses are interviewed face-to-face for a well-known clothing brand in Istanbul. How brand loyalty is affected by feature connotations through attitude towards shopping is structurally analyzed by the extent of the positivity, strength, and uniqueness of the connotations. The extent of brand loyalty refers to being more willing to pay, defensive about the store in opposing views, and inclined to recommend it to others. Some store features are highlighted including ease of access, acclimatization conditions, shelf layout, price image, and perception towards sales personnel.Findings - Thanks to strong, unique, and positive features associated with the store, consumers become more loyal to the store brand. All features except for shelf layout develop positive attitudes toward shopping, thereby increasing brand loyalty. The highest indirect effect on brand loyalty belongs to the price image, followed by, respectively, acclimatization conditions, perception towards sales personnel, and ease of access. Acclimatization condition has a positive direct effect whereas ease of access has a direct but negative effect on brand loyalty. Discussion – The relatively superior effect of price perception on shopping attitude shows that it is the focus of brand loyalty development activities. This can be supported by acclimatization conditions, perception towards sales personnel, and ease of access. To gain the loyalty of store customers, alternative ways exist if the acclimatization conditions feature is improved. In the case of other store features, shelf layout is not our priority criteria in developing brand loyalty because it is ineffective. Keywords: brand loyalty; store features; attitude towards shopping; store atmosphere; merchandising.
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    PublicationOpen Access
    Investigating consumer evaluations about the purchasing of innovative textiles in terms of product interest and benefits
    (Ekin Yayınevi, 2022-07-01) TURHAN, GÜLDEN; Turhan G., Tor Kadıoğlu C.
    To obtain a sustainable competitive advantage, companies in the national and global markets should direct their activities to new goods and services that create differences. Economic units with high technology and capital accumulation have the opportunity to work more efficiently and create innovations in the market. Nowadays, the main economic resource beyond capital, labor, or natural resources is knowledge. So far, innovation continuously appears in the markets with technological developments in information and communication-intensive sectors such as informatics. \"Innovation\", which has become the most important competitive tool in today\"s economy, is also referred to as innovation. According to the most widely accepted approach of Schmookler (1966), \"An enterprise makes a technical change if it develops a new product or service for itself or uses a new method or input for itself. The enterprise that makes a certain technical change first is the one that makes the innovation, and this action that it does is innovation.\" (Oguzturk, 2003).According to Evans et al. (2010), attitude is a mental state that creates behaviors towards a stimulus. This stimulus can be any product, person, service, brand, idea, physical object, advertisement, event, or symbol as an attitude object. According to the three-component model of attitude that was first added to the literature by Rosenberg and Hovland (1960), attitudes are defined as generalizable structures that consist of beliefs, feelings and behavioral tendencies towards an attitude object. In this model, thoughts and beliefs about the attitude object constitute the cognitive element; emotion and mood represent the affective (or sensory) component, and action intentions represent the behavioral component. Eagly and Chaiken (1993) stated in their studies that it is necessary to understand the underlying cognitive, affective and behavioral processes in order to predict how much the attitude will change. In the process of shaping the evaluations that can occur in different forms, the direct and indirect effects of product interest and benefits on consumer attitude (sensory, cognitive, behavioral evaluations) will be examined in this research.