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ÖZAKHUN, ŞÜKRÜ CEM

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ÖZAKHUN

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ŞÜKRÜ CEM

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End date: 2019 × Subject: Ambalaj ×

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    PublicationOpen Access
    Farklı Sektördeki Ambalajların Tasarımındaki Renklerin Tüketici Tercihlerine Etkisinin İncelenmesi
    (2016-12-28) ÖZDEMİR, LUTFİ; URAL, ELİF; ÖZOMAY, ZAFER; ÖZAKHUN, ŞÜKRÜ CEM; ÖZDEMİR L., URAL E., ÖZOMAY Z., ÖZAKHUN Ş. C.
    Basic functions of the packaging; transporting, protecting and introducing a product. Packaging is a very important fact in today’s increasingly competitive./increased competition. For the sale of packaged products. In addition to the structural features as well as visual attention needs to be supplemented with attractive and creative ideas. Product that ready for sale, should have convincing features to the consumer. Today, packages look like each other in terms of graphic design. These similarities, complicates the selection of product by consumer. The most important impact on the consumer of packaging design; the color of the packaging. Color represent; product’s brand value, identity and reflect the character of the determined image visually. Also; color is the most important tool to separate a product and packaging from each other. In this project; consumers purchasing reactions to packagings color ,tested according to these different industries; delicatessen, cleaning product, food, etc. In this project, for achieving general results ‘’descriptive scanning model’’is used. In the research; there are 40 woman and 30 men, totally 70 people. Researchers prepared a questionnaire that includes 47 question. In the analysis of data, percentages and frequency values are given for each item and cross tables were applied. The obtained data have been determinated according to the criteria representing the consumer profile. Obtained datas from test evaluated and shared.