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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention

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dc.contributor.authorTURHAN, GÜLDEN
dc.contributor.authorsTurhan G.
dc.date.accessioned2022-12-28T14:01:55Z
dc.date.available2022-12-28T14:01:55Z
dc.date.issued2022-12-01
dc.description.abstractThis study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.
dc.identifier.citationTurhan G., "Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention", FIBRES AND TEXTILES IN EASTERN EUROPE, ss.1-7, 2022
dc.identifier.doi10.2478/ftee-2022-0038
dc.identifier.endpage7
dc.identifier.issn1230-3666
dc.identifier.startpage1
dc.identifier.urihttps://avesis.marmara.edu.tr/api/publication/93b68891-1811-487c-bb01-3d781965b372/file
dc.identifier.urihttps://hdl.handle.net/11424/284538
dc.language.isoeng
dc.relation.ispartofFIBRES AND TEXTILES IN EASTERN EUROPE
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectTekstil Mühendisliği ve Teknolojisi
dc.subjectTekstil İşletmeciliği ve Yönetimi
dc.subjectMühendislik ve Teknoloji
dc.subjectSocial Sciences and Humanities
dc.subjectManagement
dc.subjectMarketing
dc.subjectTextile Engineering and Technology
dc.subjectTextile Management
dc.subjectEngineering and Technology
dc.subjectMühendislik, Bilişim ve Teknoloji (ENG)
dc.subjectSosyal Bilimler (SOC)
dc.subjectMalzeme Bilimi
dc.subjectEkonomi ve İş
dc.subjectMALZEME BİLİMİ, TEKSTİL
dc.subjectİŞLETME
dc.subjectYÖNETİM
dc.subjectEngineering, Computing & Technology (ENG)
dc.subjectSocial Sciences (SOC)
dc.subjectMATERIALS SCIENCE
dc.subjectECONOMICS & BUSINESS
dc.subjectMATERIALS SCIENCE, TEXTILES
dc.subjectBUSINESS
dc.subjectMANAGEMENT
dc.subjectKarar Bilimleri (çeşitli)
dc.subjectGenel Karar Bilimleri
dc.subjectStrateji ve Yönetim
dc.subjectİşletme ve Uluslararası Yönetim
dc.subjectGenel İşletme, Yönetim ve Muhasebe
dc.subjectSosyal Bilimler ve Beşeri Bilimler
dc.subjectDecision Sciences (miscellaneous)
dc.subjectGeneral Decision Sciences
dc.subjectStrategy and Management
dc.subjectBusiness and International Management
dc.subjectGeneral Business, Management and Accounting
dc.subjectSocial Sciences & Humanities
dc.subjectonline shopping motives
dc.subjectdigital platforms
dc.subjecttextile
dc.subjectrisk perception
dc.subjectpurchase intention
dc.titleMotives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
dc.typearticle
dspace.entity.typePublication
local.avesis.id93b68891-1811-487c-bb01-3d781965b372
relation.isAuthorOfPublication0b79195f-f8f3-4009-a69e-efba27b1662a
relation.isAuthorOfPublication.latestForDiscovery0b79195f-f8f3-4009-a69e-efba27b1662a

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