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An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products

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dc.contributor.authorTURHAN, GÜLDEN
dc.contributor.authorsTurhan, Gulden
dc.date.accessioned2022-03-12T18:08:03Z
dc.date.available2022-03-12T18:08:03Z
dc.date.issued2013
dc.description.abstractThe study attempts to predict the dynamics that play a role in the process through which consumers accept wearable technology. A research model, in the form of a structural diagram, is proposed in search of the acceptance or buying intention of wearable technology via subjective norms, perceived usefulness, attitude towards the behaviour, perceived behavioural control and the related beliefs. In the study applied to smart bra and t-shirt products, the results show that subjective norms and attitudes towards behaviour are found significant in direct influence to buying intention, but perceived usefulness is not directly related to it. Perceived usefulness and behavioural control are found significant to indirect influence in buying intention through their effects on attitude. In addition, perceived behavioural control is directly related to attitude only for smart bras. In both the products, subjective norms, perceived usefulness, attitude and perceived behavioural control appear to be explained by a set of salient beliefs.
dc.identifier.doi10.1080/00405000.2012.736191
dc.identifier.eissn1754-2340
dc.identifier.issn0040-5000
dc.identifier.urihttps://hdl.handle.net/11424/231098
dc.identifier.wosWOS:000317271300005
dc.language.isoeng
dc.publisherTAYLOR & FRANCIS LTD
dc.relation.ispartofJOURNAL OF THE TEXTILE INSTITUTE
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectwearable technology
dc.subjectacceptance
dc.subjectattitude
dc.subjectusefulness
dc.subjectsubjective norms
dc.subjectperceived control
dc.subjectSELF-EFFICACY
dc.subjectPLANNED BEHAVIOR
dc.titleAn assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products
dc.typearticle
dspace.entity.typePublication
local.avesis.idf03c7a58-41b1-480c-ba76-4142d7e1ce40
local.import.packageSS17
local.indexed.atWOS
local.indexed.atSCOPUS
local.journal.numberofpages21
oaire.citation.endPage395
oaire.citation.issue4
oaire.citation.startPage375
oaire.citation.titleJOURNAL OF THE TEXTILE INSTITUTE
oaire.citation.volume104
relation.isAuthorOfPublication0b79195f-f8f3-4009-a69e-efba27b1662a
relation.isAuthorOfPublication.latestForDiscovery0b79195f-f8f3-4009-a69e-efba27b1662a

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