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ERGUN, HANDE SİNEM

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ERGUN

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HANDE SİNEM

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2013 - 20192
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Start date: 2010 × End date: 2019 ×

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Now showing 1 - 2 of 2
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    PublicationOpen Access
    Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers
    (ELSEVIER SCIENCE BV, 2013-11) ERGUN, HANDE SİNEM; Ergun, Hande Sinem; Kuscu, Zeynep Kabadayi; Ozsahin, M
    Present study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E-commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.
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    The gap between academy and industry - A qualitative study in Turkish aviation context
    (ELSEVIER SCI LTD, 2019) ERGUN, HANDE SİNEM; Peksatici, Ozge; Ergun, Hande Sinem
    Following the rapid growth of aviation industry in Turkey, the number of universities offering aviation management programs and enrolled students have substantially increased. The aim of these programs is to meet the demand of qualified personnel needed by the growing aviation industry and to contribute to its development. However, the extent to which these departments fulfill their missions is unknown. Universities and industry face different public pressures, regulatory expectations, and industry norms. In addition, both sides have different cultures, policies, and institutional logics. These differences affect how the academy and the industry form and manage their relationship. The aim of this study is to explore the current relationship between Turkish aviation industry and aviation management departments of Turkish universities and to understand how their expectations and values are shaped by the institutional dynamics and institutional logics. The findings reveal that different institutional logics of the aviation industry and aviation management programs result in a gap between what the aviation industry managers value and what aviation management programs offer. This gap causes graduates to face difficulty in finding job in the aviation industry and it also hinders the effective collaboration between industry and academy.