Person: DİRSEHAN, TAŞKIN
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DİRSEHAN
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TAŞKIN
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Publication Open Access Modeling indices using partial least squares: How to determine the optimum weights?(2022-01-01) DİRSEHAN, TAŞKIN; DİRSEHAN T., Henseler J.© 2022, The Author(s).Indices are often used to model theoretical concepts in economics and finance. Beyond the econometric models used to test the relationships between these variables, partial least squares path modeling (PLS-PM) allows the study of complex models, but it is an estimator that is still in its infancy in economics and finance research. Thus, the use of PLS-PM for composite analysis needs to be explored further. As one such attempt, this paper is focused on the determination of the indices’ optimum weights. For this purpose, the effects of the market potential index (MPI) on foreign direct investment (FDI) and gross domestic product (GDP) were analysed by implementing different weighting schemes. The assessment of the model shows that PLS Mode B leads to better model fit.Publication Open Access DETERMINING SERVICE QUALITY DIMENSIONS OF SOCIAL COMMERCE WEBSITES(FUTURE ACAD, 2017-12-20) KARAKAYA ARSLAN, MELİSA; Erdogmus, Irem; Dirsehan, Taskin; Karakaya, Melisa; Ozsahin, MSince the last decades of the past century, social media and Web 2.0 created radical changes in consumer behavior and business models used. Especially with increasing usage of social media tools among both customers and firms during the past few years, the nature of electronic commerce has changed to make sure that customers are more active and participatory in the process. Hence, a subset of electronic commerce, named as social commerce, occurred as a more social, collaborative, relational, and creative form. The most important point where social commerce differentiates from electronic commerce is its ability to facilitate social networking and information sharing among individuals through tools such as comments, assessments and valuations, in a way similar to social media channels. These differences highlight the necessity of adding new dimensions to the present electronic service quality dimensions and the manifestation of the extents of social commerce service quality. Therefore, the aim of this paper is to specify the service quality dimensions of social commerce platforms. (C) 2017 Published by Future Academy www.FutureAcademy.org.ukPublication Open Access An Empirical Investigation Into the Determinants of Various Social Networking Sites Used by Generation Y Consumers(2017-02-07) ÇOBANOĞLU, EMİNE; EMİNE ÇOBANOĞLU;TAŞKIN DİRSEHANSocial networking sites (SNSs) often propose new marketing channels; generation Y (Gen Y) has an impact on marketing channels today and will continue to do so in the future. Therefore, the authors’ main purpose in this paper is to detect SNS use patterns and to propose new ones that Gen Y commonly uses in Turkey; SNSs include Facebook, Foursquare, Instagram, LinkedIn, and Twitter. To determine SNS use patterns, we adopt a two-step approach that examines uses and gratifications. First, they conduct in-depth interviews with 75 participants, producing 82 items. Then, they test these items on a sample of 740 Gen Y users. This test categorizes Gen Y’s favored SNSs into 13 types. Four of these types are remarkable: “discovery and diary,” “career-related,” “firms and brands,” and “coordination”; these new types are the main original contributions of this study.Publication Open Access Profiling online consumers according to their experiences with a special focus on social dimension(ELSEVIER SCIENCE BV, 2011) DİRSEHAN, TAŞKIN; Dirsehan, Taskin; Celik, Meltem; Ozsahin, MStrategic marketing management is basically based on segmentation, targeting and positioning. To develop marketing strategies, professionals and academicians increasingly consider customer experiences in recent years. This paper is focused on the segmentation part of marketing strategies combining it with customer experiences. The main objective of this paper is to introduce social experiences beside other experiences to consumer segmentation according to their experiential appeals in order to reveal new consumer profiles. In this way, marketing strategies can be developed on new consumer segments, since previous studies have not considered sensory, affective, creative cognitive, physical and social experiences all together for segmentation. For this purpose, online environment is used because of its expanding social-aimed use. A descriptive research is conducted with 320 participants in Istanbul. The research findings on online brands indicate new customer segments in addition to the existing ones. These segments are named as individual hedonists, highly socials, holistic consumers, action-oriented consumers, knowledge seekers, sense-directed consumers and social utilitarian consumers. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management ConferencePublication Open Access Smart city technologies from the perspective of technology acceptance(2022-09-01) DİRSEHAN, TAŞKIN; DİRSEHAN T., van Zoonen L.Most studies in the literature aim to discuss and examine the technologies in smart cities. Much less is known about the dynamics of their acceptance by citizens. Therefore, we conducted a systematic literature review of studies examining the acceptance of smart city technologies (SCTs), focussing particularly on Technology User Acceptance Models (TAM). Using a novel framework of SCTs based on the technology visibility and citizen interaction, we categorise them as individual-based explicit SCTs, collective-purpose explicit SCTs, digitising SCTs, and infrastructure SCTs. We assess that studies about citizen acceptation of SCTs have been mainly focussed on individual technologies. Also, the review shows that the field is nascent and fragmented, and that a wide variety of variables have been used to predict the adoption of individual-based explicit SCTs, with the classic ones of TAM (perceived use and perceived usefulness) unmistakably being relevant in the smart city context as well. As a result of the fragmentation of the field, our review was not yet able to identify generalisable knowledge about the acceptance of the smart city and its technologies by citizens. We end with some suggestions for future research approaches and designs.Publication Open Access Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM(2012-01-01) DİRSEHAN, TAŞKIN