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DİRSEHAN, TAŞKIN

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DİRSEHAN

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TAŞKIN

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2020 - 20212
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Subject: INFORMATION-TECHNOLOGY ×

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Now showing 1 - 2 of 2
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    Role of mobile food-ordering applications in developing restaurants' brand satisfaction and loyalty in the pandemic period
    (ELSEVIER SCI LTD, 2021) DİRSEHAN, TAŞKIN; Dirsehan, Taskin; Cankat, Ece
    Retailers and their supply-chain partners should reconsider their competitive advantages in today's technologyenhanced environment and search for opportunities to collaborate. Mobile applications have emerged as a special form of e-commerce that provide convenience for consumers by saving time and effort. In the pandemic days, people prefer using mobile applications in particular to order food from restaurants and protect themselves from COVID-19. Even though there are many previous studies regarding mobile application usage, they have investigated the antecedents of mobile app adoption. Today, consumers already have adopted them, yet there is a need to understand the outcomes of mobile application usage, especially for mobile food-ordering apps (MFOAs). To fill this gap, this study first positions the MFOAs among other mobile food applications regarding their business models. Then, a structural model was developed and tested by focusing on the outcomes of MFOA usage. A survey of 217 participants was conducted, and the data were analyzed using partial least squares path modeling (PLS-PM). The main contribution of the results is the finding that MFOA satisfaction plays a critical role in developing restaurants' brand satisfaction and loyalty. Thus, brands should cooperate with MFOA providers.
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    Examination of trust and sustainability concerns in autonomous vehicle adoption
    (ELSEVIER SCI LTD, 2020) DİRSEHAN, TAŞKIN; Dirsehan, Taskin; Can, Ceren
    The latest developments regarding autonomous vehicles (AVs) have drawn the attention of tech-savvy individuals and marketers. AVs are expected to cause a major change in the markets of vehicle selling, transportation and logistics. Therefore, it is crucial to understand consumer acceptance so that the companies in these markets can develop their penetration strategies accordingly and technology companies can shape their technology development strategies. This study aims to examine individuals' adoption attitudes toward AVs by considering trust and sustainability concerns. This was achieved by expanding the technology acceptance model (TAM). A survey of 391 participants was conducted and the data were analyzed using structural equation modeling (SEM). The results confirmed previous technology acceptance models by showing the relationships between perceived usefulness, perceived ease of use, and behavioral intention. Moreover, the direct and indirect effects of trust on behavioral intention were also shown. This study provides evidence to extend the TAM to the adoption of AVs by uncovering individuals' sustainability concerns.