Publication: Brand Origin Recognition Accuracy: Perspectives from Emerging Markets
| dc.contributor.authors | Lascu, Dana-Nicoleta; Bilgin, F. Zeynep; Wuehrer, Gerhard A. | |
| dc.contributor.editor | Kaynak, E | |
| dc.contributor.editor | Harcar, TD | |
| dc.date.accessioned | 2022-03-12T16:00:02Z | |
| dc.date.accessioned | 2026-01-11T16:25:43Z | |
| dc.date.available | 2022-03-12T16:00:02Z | |
| dc.date.issued | 2007 | |
| dc.description.abstract | This research measures and tests a concept referred to as brand origin recognition accuracy (BORA - cf. Samiee, Shimp, Sharma 2005) in the emerging market of Turkey. We explore consumers' knowledge of brand origins based on the model advanced by Samiee et al. (2005) using a small judgment sample of managers and junior managers attending a master's program at one of Turkey's premier graduate schools in Istanbul completed a structured, self-administered questionnaire. These individuals were then enlisted by to researchers in creating a respondent-driven snowball sampling design. Research has demonstrated that snowball samples are well suited to make estimates about social networks (Salganik and Heckathorn 2004), such as networks of managers in a particular industry. We asked the respondents to identify colleagues in their firms who held positions of managers, assistant managers, or managers-in-training, and to ask them to complete the self-administered questionnaires. | |
| dc.identifier.doi | doiWOS:000297040100071 | |
| dc.identifier.isbn | 978-1-888624-06-9 | |
| dc.identifier.uri | https://hdl.handle.net/11424/224573 | |
| dc.identifier.wos | WOS:000297040100071 | |
| dc.language.iso | eng | |
| dc.publisher | INT MANAGEMENT DEVELOPMENT ASSOC-IMDA | |
| dc.relation.ispartof | BEYOND BORDERS: NEW GLOBAL MANAGEMENT DEVELOPMENT CHALLENGES AND OPPORTUNITIES | |
| dc.relation.ispartofseries | Advances in Global Management Development | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.title | Brand Origin Recognition Accuracy: Perspectives from Emerging Markets | |
| dc.type | conferenceObject | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | + | |
| oaire.citation.startPage | 544 | |
| oaire.citation.title | BEYOND BORDERS: NEW GLOBAL MANAGEMENT DEVELOPMENT CHALLENGES AND OPPORTUNITIES | |
| oaire.citation.volume | 16 |
