Publication:
Brand Origin Recognition Accuracy: Perspectives from Emerging Markets

dc.contributor.authorsLascu, Dana-Nicoleta; Bilgin, F. Zeynep; Wuehrer, Gerhard A.
dc.contributor.editorKaynak, E
dc.contributor.editorHarcar, TD
dc.date.accessioned2022-03-12T16:00:02Z
dc.date.accessioned2026-01-11T16:25:43Z
dc.date.available2022-03-12T16:00:02Z
dc.date.issued2007
dc.description.abstractThis research measures and tests a concept referred to as brand origin recognition accuracy (BORA - cf. Samiee, Shimp, Sharma 2005) in the emerging market of Turkey. We explore consumers' knowledge of brand origins based on the model advanced by Samiee et al. (2005) using a small judgment sample of managers and junior managers attending a master's program at one of Turkey's premier graduate schools in Istanbul completed a structured, self-administered questionnaire. These individuals were then enlisted by to researchers in creating a respondent-driven snowball sampling design. Research has demonstrated that snowball samples are well suited to make estimates about social networks (Salganik and Heckathorn 2004), such as networks of managers in a particular industry. We asked the respondents to identify colleagues in their firms who held positions of managers, assistant managers, or managers-in-training, and to ask them to complete the self-administered questionnaires.
dc.identifier.doidoiWOS:000297040100071
dc.identifier.isbn978-1-888624-06-9
dc.identifier.urihttps://hdl.handle.net/11424/224573
dc.identifier.wosWOS:000297040100071
dc.language.isoeng
dc.publisherINT MANAGEMENT DEVELOPMENT ASSOC-IMDA
dc.relation.ispartofBEYOND BORDERS: NEW GLOBAL MANAGEMENT DEVELOPMENT CHALLENGES AND OPPORTUNITIES
dc.relation.ispartofseriesAdvances in Global Management Development
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleBrand Origin Recognition Accuracy: Perspectives from Emerging Markets
dc.typeconferenceObject
dspace.entity.typePublication
oaire.citation.endPage+
oaire.citation.startPage544
oaire.citation.titleBEYOND BORDERS: NEW GLOBAL MANAGEMENT DEVELOPMENT CHALLENGES AND OPPORTUNITIES
oaire.citation.volume16

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