İşletmelerde yeni marka oluşturma süreci ve içecek sektöründe bir uygulama

Abstract

Pazarlamada markanın çok büyük bir önemi vardır. Ekonomilerde satabilme gücü önemlidir. En basit biçimde marka bir isimdir. Markanın kimlik değerleri nin dışında müşteriler açısından hissettirdikleri marka değerini biçimlendirir. . In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it. You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization. İn this thesis we explored; building a new brand process by brandname process, brand equity, brand loyalty, brand identity, costumer satisfaction and behavioral attitude and research on beverage sector. This document was created by the trial version of Print2PDF. ! Once Print2PDF is registered, this message will disappear.!