Publication:
The role of media planning variables over the advertisement’s product sales effectiveness

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dc.contributor.advisorURAZ, Çevik
dc.contributor.authorPekin, Bilgen
dc.contributor.departmentMarmara Üniversitesi
dc.contributor.departmentSosyal Bilimler Enstitüsü
dc.contributor.departmentİngilizce İşletme Anabilim Dalı
dc.date.accessioned2026-01-13T06:48:04Z
dc.date.issued1997
dc.description.abstractunknown
dc.format.extent168y. ; 28 sm.
dc.identifier.urihttps://katalog.marmara.edu.tr/veriler/yordambt/cokluortam/4B/T0043993.pdf
dc.identifier.urihttps://hdl.handle.net/11424/186558
dc.language.isoeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectTELEVİZYON REKLAMCILIĞI
dc.titleThe role of media planning variables over the advertisement’s product sales effectiveness
dc.typedoctoralThesis
dspace.entity.typePublication

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