Effect of corporate cultural responsibility on a company's financial performance and brand image: An example of a Turkish oil company Opet A.S.

Abstract

This chapter examines the concept of institutional cultural responsibility and the effect of corporate cultural responsibility on financial performance and brand image within the framework of the corporate cultural responsibility project implemented by a Turkish petroleum company. This company has been working on several CSR projects for more than 20 years. With these projects, they won the Lovemark award from the Ipsos research company for the third time. The projects helped the company to increase its market share and its brand loyalty among customers. This research focuses on the CSR project in which the company rehabilitated the Gallipoli War areas from 1915. © 2018, IGI Global. All rights reserved.