Publication:
Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

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dc.contributor.authorKARABIYIK YERDEN, NEVİN
dc.contributor.authorsYerden N.K.
dc.date.accessioned2022-03-15T02:15:35Z
dc.date.accessioned2026-01-11T17:46:14Z
dc.date.available2022-03-15T02:15:35Z
dc.date.issued2020
dc.description.abstractThe COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemic had a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic. © 2020 TRANSNATIONAL MARKETING JOURNAL
dc.identifier.doi10.33182/tmj.v8i2.1173
dc.identifier.issn20414684
dc.identifier.urihttps://hdl.handle.net/11424/248139
dc.language.isoeng
dc.publisherTransnational Press London Ltd
dc.relation.ispartofTransnational Marketing Journal
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectConsumer behaviour
dc.subjectconsumer values
dc.subjectconsumption emotions
dc.subjectCOVID 19
dc.titleConsumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic
dc.typearticle
dspace.entity.typePublication
oaire.citation.endPage160
oaire.citation.issue2
oaire.citation.startPage135
oaire.citation.titleTransnational Marketing Journal
oaire.citation.volume8

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