Publication: SOSYAL MEDYA'NIN KALDIRAÇ ETKİ S İ : TÜRK Sİ V İ L HAVACILIK ENDÜSTRİ S İ SOSYAL MEDYA GÜCÜNÜ NASIL KULLANIYOR?
Abstract
İ nternetin ortaya çıkış ından sonra iletişim biçimleri keskin ş ekilde deği ş miş ve etkileş im kullanıcılar için çok daha önemli hale gelmiştir. Özellikle ürün ya da hizmetler hakkında bilgi edinme, çevrimiçi alış veriş gibi tüketici faaliyetleri sosyal ağ larda gerçekleş meye baş lamıştır. Bu çalışmanın amacı, Türk Sivil Havacılık Sektörünün Facebook, Twitter, YouTube ya da Bloglar gibi sosyal medya araç ve uygulamalarını nasıl kullandıklarını ve bu araçların bir rekabet unsuru yaratıp yaratmadığ ını görmektir.
After the advent of the internet, communication methods have sharply changed and interactivity become more important for customers. Especially customer activities such as information search for company or product details, using online services such as purchase or engaging in social networks in online communities are continue to rise. Aim of this study is to demonstrate how Turkish Civil Aviation Industry use social media tools such as Facebook, Twitter, YouTube, and Blogs and others, while they are trying to create competitive advantages in Turkey. Based on the coding schema, we analyze their usage types.
After the advent of the internet, communication methods have sharply changed and interactivity become more important for customers. Especially customer activities such as information search for company or product details, using online services such as purchase or engaging in social networks in online communities are continue to rise. Aim of this study is to demonstrate how Turkish Civil Aviation Industry use social media tools such as Facebook, Twitter, YouTube, and Blogs and others, while they are trying to create competitive advantages in Turkey. Based on the coding schema, we analyze their usage types.