Publication: Segmenting the theatre audience: a study in İstanbul
Abstract
Mevcut çalışma, nispeten yeni bir alan olan sanat pazarlaması alanında yürütülmüştür. Çalışmanın ana amacı, sanat seyircilerini tiyatro örneğinden yola çıkarak tanımak ve bölümlendirmektir.
This study was conducted in the field of arts marketing, which is a rather new area in the marketing field. The main purpose of the research is to segment and know the cultural audiences, especially in the theater example.
This study was conducted in the field of arts marketing, which is a rather new area in the marketing field. The main purpose of the research is to segment and know the cultural audiences, especially in the theater example.
Description
Keywords
arts marketing, cultural organizations, Ekonomik yönler, kültürel organizasyonlar, market segmentation, pazar bölümlemesi, Pazarlama, revisit intention in theater, Sahne sanatları, Sanat, sanat pazarlaması, Seyirci, Tiyatro izleyicisi, tiyatroda tekrar ziyaret etme niyeti Theater audiences, Türkiye, Yönetim