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The Impact of Brand Love on Constructive and Defensive e-WOM Intentions of Consumers: The Moderating Role of e-WOM Valence

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dc.contributor.authorERDOĞMUŞ, ZEYNEP İREM
dc.contributor.authorsTekbıyık, Kübra; Erdoğmuş, İrem Eren
dc.date.accessioned2022-03-02T05:42:19Z
dc.date.accessioned2026-01-11T08:26:04Z
dc.date.available2022-03-02T05:42:19Z
dc.date.issued2020-06-01
dc.identifier.doi10.21773/boun.34.1.4
dc.identifier.issn2717896X
dc.identifier.issue1
dc.identifier.pages76-90
dc.identifier.urihttps://hdl.handle.net/11424/218712
dc.identifier.volume34
dc.language.isoeng
dc.relation.urihttp://www.bujournal.boun.edu.tr/_uploads/34_1_4.pdf
dc.titleThe Impact of Brand Love on Constructive and Defensive e-WOM Intentions of Consumers: The Moderating Role of e-WOM Valence
dc.title.alternativeThe Impact of Brand Love on Constructive and Defensive e-WOM Intentions of Consumers
dc.typearticle
dspace.entity.typePublication

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