Publication:
SOCIAL NETWORKING AS A MARKETING TOOL

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dc.contributor.authorsUlusu, Yesim; Durmus, Beril; Yurtkoru, E. Serra
dc.contributor.editorDeeterSchmelz, DR
dc.date.accessioned2022-03-12T16:15:18Z
dc.date.accessioned2026-01-11T06:59:20Z
dc.date.available2022-03-12T16:15:18Z
dc.date.issued2015
dc.description.abstractThis study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
dc.identifier.doidoiWOS:000346157600148
dc.identifier.isbn978-3-319-11796-6
dc.identifier.urihttps://hdl.handle.net/11424/225580
dc.identifier.wosWOS:000346157600148
dc.language.isoeng
dc.publisherSPRINGER-VERLAG BERLIN
dc.relation.ispartofPROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectPERSONALITY
dc.subjectMODELS
dc.titleSOCIAL NETWORKING AS A MARKETING TOOL
dc.typeconferenceObject
dspace.entity.typePublication
oaire.citation.endPage261
oaire.citation.startPage257
oaire.citation.titlePROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE

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