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The effects of self-concept connection, partner quality and trust on commitment in the elderly segment

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2013-11

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ELSEVIER SCIENCE BV

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Abstract

The changing demographics and the aging of population are affecting the age composition of consumer markets. Older adults constitute a rapidly growing demographic segment but stereotypes persist about their consumer behavior. Prior working have generally interested in older adults decline and compared to that of younger consumers. The analyses of 210 elderly reveal significant behavior differences between men and women and the younger elderly and older elderly women in relationship among self-concept connection, partner quality, trust and commitment. (C) 2013 The Authors. Published by Elsevier Ltd.

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Older consumers, elderly, commitment, trust, brand attachment, socioemotional selectivity theory, consumer-brand relationships, self-concept connection, partner quality, BRAND ATTACHMENT, STRENGTH

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https://hdl.handle.net/11424/223471

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