THE ANALYSES OF THE FACTORS AFFECTING THE COMPETITIVE POWER OF READY-WEAR ESTABLISHMENTS IN TURKEY

Abstract

With the effect of globalization, competitive conditions which ready wear establishments have been facing in both domestic and international markets have gotten worse. Under these difficult competitive conditions, the establishments that are trying to survive, have to get some advantages over their competitors in both domestic and international markets. In short, there are some factors, which affect the marketing advantages of these establishments, called competitive power. The aim of this study is to analyze the factors affecting the competitive power of the ready wear establishments depending on the views of the establishers in Turkey. This study also aims to evaluate the export rate of ready wear establishments and the factors affecting the competitiveness comparatively. The sampling of the study is based on 200 hundred ready wear establishments in Turkey. The data collected by survey method from these establishments were analyzed statistically. At the end of the survey, the factors affecting the competitive power of the ready-wear establishments in Turkey; production costs, product quality, product differentiation, on time delivery, production capacity have been evaluated comparing the exporter and non exporter establishments.