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Implementation of RFID Technology for the Differentiation of Loyalty Programs

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dc.contributor.authorsBayraktar A., Yilmaz E., Yamak O.
dc.date.accessioned2022-03-15T01:58:24Z
dc.date.accessioned2026-01-11T16:08:21Z
dc.date.available2022-03-15T01:58:24Z
dc.date.issued2010
dc.description.abstractThe aim of our study is to show areas of overlap between customer relationship management and the latest radio frequency identification technology. Radio frequency identification has been used in many different industries, mainly for logistics reasons. We believe that it could serve as a customer relationship management tool as well. Here we discuss a model for the retail sector and explain win-win strategies for customers, suppliers, and store management. © Taylor & Francis Group, LLC.
dc.identifier.doi10.1080/15332660903551867
dc.identifier.issn15332667
dc.identifier.urihttps://hdl.handle.net/11424/247073
dc.language.isoeng
dc.relation.ispartofJournal of Relationship Marketing
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCustomer relationship management
dc.subjectCustomer security
dc.subjectLoyalty
dc.subjectRFID
dc.subjectShopping mall
dc.titleImplementation of RFID Technology for the Differentiation of Loyalty Programs
dc.typearticle
dspace.entity.typePublication
oaire.citation.endPage42
oaire.citation.issue1
oaire.citation.startPage30
oaire.citation.titleJournal of Relationship Marketing
oaire.citation.volume9

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