Publication:
FACTORS AFFECTING CONSUMER EVALUATIONS OF BRAND EXTENSIONS

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dc.contributor.authorsSığırcı, Özge; Yalçın, A. Müge
dc.date.accessioned2022-03-02T05:47:25Z
dc.date.accessioned2026-01-10T16:53:32Z
dc.date.available2022-03-02T05:47:25Z
dc.date.issued2010-01-01
dc.identifier.doi10.21773/boun.24.1.4
dc.identifier.issn13009583
dc.identifier.issue1
dc.identifier.pages67-90
dc.identifier.urihttps://hdl.handle.net/11424/218928
dc.identifier.volume24
dc.language.isoeng
dc.relation.urihttp://www.bujournal.boun.edu.tr/docs/13317359914.Ozge%20Sigirci.pdf
dc.titleFACTORS AFFECTING CONSUMER EVALUATIONS OF BRAND EXTENSIONS
dc.typearticle
dspace.entity.typePublication

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