Publication:
Exploring the customer experiences in Bosphorus Zoo

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dc.contributor.authorsDirsehan T.
dc.date.accessioned2022-03-28T14:57:54Z
dc.date.accessioned2026-01-10T20:24:55Z
dc.date.available2022-03-28T14:57:54Z
dc.date.issued2010
dc.description.abstractThe main purpose of this study is to explore current and possible customer experiences in Bosphorus Zoo. Since there is no previous research conducted on Turkish zoos' customer experiences, we conduct an exploratory research taking the form of depth interviews. Then, we group the experiences according to strategic experiential modules (sense, feel, think, act and relate).
dc.identifier.issn2010376X
dc.identifier.urihttps://hdl.handle.net/11424/256497
dc.language.isoeng
dc.relation.ispartofWorld Academy of Science, Engineering and Technology
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCustomer experience
dc.subjectExperiential marketing
dc.subjectServices marketing
dc.titleExploring the customer experiences in Bosphorus Zoo
dc.typearticle
dspace.entity.typePublication
oaire.citation.endPage1490
oaire.citation.startPage1485
oaire.citation.titleWorld Academy of Science, Engineering and Technology
oaire.citation.volume66

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