Publication:
Behavioral Finance in Theory and Practice

dc.contributor.authorsOkur, Mustafa; Gurbuz, A. Osman
dc.date.accessioned2022-03-11T21:33:45Z
dc.date.accessioned2026-01-11T13:44:07Z
dc.date.available2022-03-11T21:33:45Z
dc.date.issued2014
dc.description.abstractBehavioral finance is a new approach in finance literature. The main idea is that investors are not as rational as they are assumed to be. Therefore, financial markets could be better understood by using models that capture the effects of both rational and irrational investors. The critics of behavioral finance could be grouped into two main categories: limits of arbitrage and psychological factors. This chapter concentrates on both challenges and possible contributions of behavioral finance theory to the modern finance theory, which is mainly based on rational expectations theory and efficient market hypothesis.
dc.identifier.bookdoi10.4018/978-1-4666-4635-3
dc.identifier.doi10.4018/978-1-4666-4635-3.ch017
dc.identifier.eissn2327-5685
dc.identifier.isbn978-1-4666-4636-0; 978-1-4666-4635-3
dc.identifier.issn2327-5677
dc.identifier.urihttps://hdl.handle.net/11424/222793
dc.identifier.wosWOS:000416776200018
dc.language.isoeng
dc.publisherIGI GLOBAL
dc.relation.ispartofGLOBAL STRATEGIES IN BANKING AND FINANCE
dc.relation.ispartofseriesAdvances in Finance Accounting and Economics
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectLOSS AVERSION
dc.subjectPROSPECT-THEORY
dc.subjectJUDGMENT
dc.subjectMARKETS
dc.subjectLONG
dc.titleBehavioral Finance in Theory and Practice
dc.typebookPart
dspace.entity.typePublication
oaire.citation.endPage271
oaire.citation.startPage254
oaire.citation.titleGLOBAL STRATEGIES IN BANKING AND FINANCE

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