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Is cryptocurrency technology adoption effective in individuals? Investment behavior

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dc.contributor.authorAKGÜL, ŞEVKET IŞIL
dc.contributor.authorsBozkurt G., Akgul I.
dc.date.accessioned2023-04-24T10:54:17Z
dc.date.accessioned2026-01-11T07:13:05Z
dc.date.available2023-04-24T10:54:17Z
dc.date.issued2023-01-01
dc.description.abstractBehavioral intentions of individuals occur as a result of positive or negative evaluations of any object or idea. It is a determinant that has a significant impact on transforming an individual\"s ideas into behavior. The structure and effectiveness of information in financial markets are vital to understanding the behavior of investors, because the digital economy that develops with crypto money is psychologically significantly different from the cash economy. Accordingly, this study examined the main intentions or motivational factors that persuade individuals to invest in cryptocurrencies and the way these factors affect the actual investment behavior. This was done in the context of behavioral considerations in finance through the Unified Technology Acceptance Model (UTAUT). As a result of the model estimation, it has been concluded that the performance expectation is an important factor behind the investment behavior, and its effect changes considering positive or negative news about the pricing of cryptocurrencies.
dc.identifier.citationBozkurt G., Akgul I., "Is Cryptocurrency Technology Adoption Effective in Individuals? Investment Behavior?", IRANIAN JOURNAL OF MANAGEMENT STUDIES, cilt.16, sa.2, ss.375-393, 2023
dc.identifier.doi10.22059/ijms.2022.337741.674917
dc.identifier.endpage393
dc.identifier.issn2008-7055
dc.identifier.issue2
dc.identifier.startpage375
dc.identifier.urihttps://ijms.ut.ac.ir/article_87523_02f427fe94c9fe2e46ca70585536cf55.pdf
dc.identifier.urihttps://hdl.handle.net/11424/288887
dc.identifier.volume16
dc.language.isoeng
dc.relation.ispartofIRANIAN JOURNAL OF MANAGEMENT STUDIES
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectÇalışma Ekonomisi ve Endüstri ilişkileri
dc.subjectYönetim ve Çalışma Psikolojisi
dc.subjectSocial Sciences and Humanities
dc.subjectLabor Economics and Industrial Relations
dc.subjectManagement and Industrial Psychology
dc.subjectYÖNETİM
dc.subjectEkonomi ve İş
dc.subjectSosyal Bilimler (SOC)
dc.subjectMANAGEMENT
dc.subjectECONOMICS & BUSINESS
dc.subjectSocial Sciences (SOC)
dc.subjectKarar Bilimleri (çeşitli)
dc.subjectGenel Karar Bilimleri
dc.subjectSosyal Bilimler ve Beşeri Bilimler
dc.subjectDecision Sciences (miscellaneous)
dc.subjectGeneral Decision Sciences
dc.subjectSocial Sciences & Humanities
dc.subjectcryptocurrency technology
dc.subjectinvestment behavior
dc.subjectUTAUT model
dc.subjectACCEPTANCE MODEL 3
dc.subjectINFORMATION-TECHNOLOGY
dc.subjectUSER ACCEPTANCE
dc.subjectINTENTION
dc.subjectECONOMICS
dc.subjectCONSUMERS
dc.titleIs cryptocurrency technology adoption effective in individuals? Investment behavior
dc.typearticle
dspace.entity.typePublication

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