Person: NAS, ALPARSLAN
Loading...
Email Address
Birth Date
Research Projects
Organizational Units
Job Title
Last Name
NAS
First Name
ALPARSLAN
Name
16 results
Search Results
Now showing 1 - 10 of 16
Publication Metadata only Women in Mosques: mapping the gendered religious space through online activism(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD) NAS, ALPARSLAN; Nas, AlparslanInitiated in October 2017 by a group of Muslim women in Turkey, the activism of Women in Mosques aims to increase public awareness regarding the gendered organization of the religious space. Turkey's patriarchal religious and cultural dynamics exhibit a gender-segregated organization of the mosque area, which treats men as the primary religious audience while isolating women in limited spaces. Using online tools such as their website and social media pages, Women in Mosques encourages women to participate in their digital campaign to reveal experiences of marginalization in mosques through testimonials. In addition to exposing the gendered and spatial ideology of the mosque that subordinates women, Women in Mosques also endeavors to employ potential means of resistance by fostering digital solidarity. This paper aims to analyze the bodily and digital strategies of women resisting the spatial organization of the religious space as a field of power. In this regard, the mapping of religious spaces through the representation of ideological spatiality and cartography constitutes the major strategies applied by activists to tackle the patriarchal making of the religious space.Publication Metadata only Memories unveiled: online feminist testimony and resistance to islamic body politics in Turkey(2022-05-10) NAS, ALPARSLAN; NAS A.Publication Metadata only The Classroom as Praxis: An Autoethnographic Approach Towards a Critical Journalism Assignment in Turkey(Palgrave Macmillan, 2022-01-01) NAS, ALPARSLAN; NAS A.Publication Metadata only Representation of desire in advertising: a psychoanalytical critique of coca-cola(2022-10-27) NAS, ALPARSLAN; NAS A.In consumer cultures across the globe, the feeling of desire has been a crucial element in marketing messages. Brands frequently use desire in their advertisements through the portrayals of sexuality and the depictions of male and female bodies. In this regard, advertisements are structured like dreams or fantasies that reflect the unconscious and repressed desires of consumers. Accordingly, this paper aims to analyze the representation of desire in advertising through the discussion of a Coca-Cola advertisement, “Asansör” (The Elevator), which was published on YouTube in 2017. As a part of the brand’s global advertising campaign, the metaphor of an elevator was used frequently by Coca-Cola in different cultural contexts. The Turkish version of the advertisement narrates the encounter between Kıvanç Tatlıtuğ, a famous Turkish actor, and a female hotel worker, as they are trapped in the elevator. This paper argues that the brand employs psychoanalytical narrative techniques to structure the elevator as the unconscious, or, in Jacques Lacan’s terms, “the Real”, whereas the ordinary life outside the elevator is characterized by “the Symbolic” as an outcome of social norms and conventions. CocaCola product signifies a fetish of desire that manages to go beyond the Symbolic order and make the characters feel the intense and disturbing presence of the Real. In sum, by applying a psychoanalytic methodology in the analysis of the text, this paper will explore the different unconscious structures within the advertising narrative and discuss the representation of desire with reference to the psychoanalytic theories of Sigmund Freud and Jacques Lacan.Publication Open Access The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements(2021-12-01) NAS, ALPARSLAN; NAS A.Hegemonic masculinity has been a challenging concept in cultural studies since the 1990s. Throughout the past three decades, the concept has been carefully applied to the critical analysis of gender in several academic fields, including media studies. Many studies have defined hegemonic masculinity as a locally significant and dynamic concept that is open to various interpretations across different cultural representations and experiences. This article offers a culturally specific analysis of the representations and receptions of hegemonic masculinity in Turkish advertising discourse. For this purpose, this article analyzes Axe Turkey’s two advertisements that were released for International Women’s Day in 2018. The advertisements challenged hegemonic masculinity in Turkish culture by carrying critical narratives. The advertising discourse met with a variety of audience responses through online comments. Content analysis of the online responses revealed a dominant trend in the audiences towards restoring the hegemonic masculine order by applying several discursive strategies against the advertising narrative.Publication Open Access CULTURAL REPRESENTATION OF SPEED IN TURKEY'S 4.5G ADVERTISEMENTS(ISTANBUL UNIV, 2017-07-20) NAS, ALPARSLAN; Nas, AlparslanThe notion of speed has been considered as a defining characteristic of the modern era. With the advent of technological developments in the 21st century, particularly with regard to the internet, speed has gained an even more prominent role in economic and social relations. The latest advances in mobile internet technology, for example the invention of 4G LTE, have now diffused across many countries in the world. Turkey was one of the countries to invest in this technology and 4G was introduced on April 1, 2016 under the name of 4.5G with GSM operators offering high connection speeds to attract consumers. Based on the 4.5G commercials broadcast by Turkey's three main GSM companies, Turkcell, Turk Telekom and Vodafone Turkey, this article analyzes the cultural representation of speed in these advertisements. In these advertisements, speed is conceptualized as not merely a technological phenomenon; rather it serves as a means of cultural representation attached with national narratives. Through a hermeneutical approach, this article aims to analyze the ways in which advertisements construct speed as a discourse with certain cultural representations and interpretations. This analysis suggests that the representation of speed in advertisements reproduces the subjectivities of individuals that are defined in relation to their national coexistences. Positioning the articulations of speed in these advertisements based on Paul Virilio's theory of speed, this article argues that representations of speed constitute a narrative of the nation, as theorized by Benedict Anderson's theory of imagined communities,whose members are better and faster connected to each other by means of speed.Publication Open Access Etkileyici Pazarlama Uygulamalarının Post-Hakikat Kavramı Bağlamında İncelenmesi(2022-06-01) NAS, ALPARSLAN; ÇAKMAK S., NAS A.Dijital dönüşüm tüketicileri de birer içerik üreticisi konumuna taşıyarak markalar ve tüketiciler arasında gerçekleşen iletişim sürecinin dinamiklerinin değişmesine neden olmuştur. Bu sürecin bir sonucu olarak ortaya çıkan etkileyici pazarlama, markalar ve tüketiciler arasında samimi ve güvenilir ilişkilerin inşa edilmesini kolaylaştıran bir pazarlama stratejisidir. Diğer yandan dijitalleşme ile hayatımıza giren ve sosyal hayatın hemen her alanında etkisini hissettirmeye başlayan bir diğer kavram olan post-hakikat, kamuoyu oluşturmada kişisel inanç, duygu ve düşüncelerin nesnel gerçeklerden daha etkili olması durumu olarak tanımlanmaktadır. Etkileyici pazarlama ve post-hakikat ile ilgili literatür incelendiğinde bu kavramların ortaya çıkmasına ve yükselişe geçmesine zemin hazırlayan unsurların benzerlik gösterdiği görülmektedir. Buradan hareketle bu çalışma ile ilk olarak post-hakikat olgusunu etkileyici pazarlama açısından analiz etmek, ikinci olarak ise etkileyici pazarlama uygulamalarının hedef kitle üzerindeki etkilerini post-hakikat bağlamında tartışmak amaçlanmaktadır. Bu amaçlar doğrultusunda çalışmanın literatür taraması bölümünde etkileyici pazarlama ve post-hakikat kavramları ele alınarak uygulama kısmında 14 katılımcı ile yarı yapılandırılmış görüşmeler yapılmış ve elde edilen veriler betimsel analiz yöntemi ile incelenmiştir. Araştırma sonucunda katılımcıların takip ettikleri etkileyiciler bağlamında kişisel inanç, duygu ve düşünceleri ile hareket ettikleri, takip edilen etkileyicilerin samimi ve güvenilir bir bilgi kaynağı olarak kabul edildiği ve WOM’un başlatıcısı ve dağıtıcısı konumunda oldukları tespit edilmiştir. Bu doğrultuda post-hakikatin etkilerinin etkileyici pazarlama uygulamaları aracılığıyla tüketicilerin davranışlarına da yansıdığı ve etkileyicilerin doğrudan ya da dolaylı olarak post-hakikat olgusunun meşrulaşmasına ve pekişmesine zemin hazırlayabilecekleri sonucuna ulaşılmıştır.Publication Metadata only Ulus markalama stratejisi olarak kapsayıcılık ve çeşitlilik: nordik modeli(2022-12-14) NAS, ALPARSLAN; NAS A.Publication Metadata only Dijital narsisizm: Reklam ve marka bağlaminda psikanalitik bir tartışma(Nobel, 2023-01-01) NAS, ALPARSLAN; NAS A., Ekşioğlu Şensoy G.Publication Metadata only Subverting the Peripheral Other: Intersectionality and Female Gaze in Tereddüt(2022-11-29) NAS, ALPARSLAN; NAS A.