Person: ÇOBANOĞLU, EMİNE
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ÇOBANOĞLU
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EMİNE
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Publication Open Access A Systematic Review of Sustainable Fresh Fruit and Vegetable Supply Chains(MDPI, 2022-01-28) ÇOBANOĞLU, EMİNE; Tort Ö.Ö., Vayvay Ö., Çobanoğlu E.Fresh fruit and vegetables are crucial for human health. Their fibrous structure and high nutritional value are essential for people’s well-being. This study aims to provide a review of the current state of knowledge and practices regarding fresh fruit and vegetable supply chains (FFVSC). The reviewed papers are divided into categories according to their findings, research purposes, tools and messages used. Our objective is to guide both academics and practitioners by pointing out significant streams of research with respect to these categories. For a better understanding, these sub-groups are essentially based on their common research purpose, and the tools and methods they adopted are explained. Therefore, this study sheds light on research related to FFVSCs for those who are new to this area or planning to conduct in-depth research on directions suggested by studies in this area. The related literature was classified into eight categories: namely, (1) value chain indicators of FFVSCs, (2) food-related problems/postharvest losses along FFVSCs, (3) roles of parties involved in the FFV value chain, (4) review papers, (5) technological trends in FFVSCs, (6) packaging issues of FFVSCs, (7) logistics solutions of FFVSCs, and (8) sustainable FFVSCs. Details on the tools and methods employed in these studies are summarized in Appendix B. To the best of the authors’ knowledge, the related literature lacks a comprehensive review that investigates different aspects of FFVVCs in detail. Thus, this study contributes towards a better understanding of the related literature and can be used as a guide for future studies. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.Publication Metadata only Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2015) ÇOBANOĞLU, EMİNE; Eren-Erdogmus, Irem; Cobanoglu, Emine; Budeyri-Turan, IsilSuccessful apparel brand management calls for crafting brand imagery, such as brand personality, around the apparel brand. Building a brand personality around the apparel brand is one way to form an attachment between consumers and the brands they choose to wear on the grounds of self-identification. The aim of this study is to explore the applicability of Aaker's (1997) brand personality dimensions to apparel brands for Generation Y in Turkey, one third of whose population belongs to this generation. Generation Y consumers posit a profitable target market for apparel brands, based on the size of the group and its apparel consumption. The findings of the study confirm the widely accepted brand personality dimensions of sincerity, excitement, competence and sophistication. Ruggedness, on the other hand, was not extracted, probably due Generation Y's postmodern way of life. The study found a new apparel brand personality dimension, uniqueness, which might be elaborated in detail in future studies. Another dimension that appeared in this study was traditionalism, which confirmed previous brand personality studies in Turkey. Implications for apparel brand managers are provided in terms of how to communicate their brand personality alternatives to Generation Y through conducting various marketing mix activities.Publication Open Access SEGMENTATION OF FOOD SHOPPERS IN TURKEY: AN APPLICATION OF FOOD-RELATED LIFESTYLE INSTRUMENTS(FUTURE ACAD, 2017-12-20) ÇOBANOĞLU, EMİNE; Rexiti, Nuersimanguli; Cobanoglu, Emine; Ozsahin, MMarket segmentation divides the market into small groups of consumers who share similar characteristics, and the life style segmentation has become one of the ideal criteria to segment the market. In this study, the food-related lifestyle (FRL), was used to segment the food shoppers in Istanbul in order to understand the different market segments and their food consumption behaviour, as FRL is one of the most elaborate food segmentation tools and proven to be cross-culturally suitable and valid. The present study serves as one of the first attempts to employ the FRL instrument to explore food-related lifestyle segments in Turkey. Data was collected using an online survey utilizing a questionaire with variables adapted from the FRL. Cluster analysis was used to segment food shoppers into four FRL groups: Rational consumers (31.4 %) who are very organised in shopping and cooking for food; food focus consumers (25.4%) who pay attention every single aspect of food; careless (24.7) consumers who care less most of the food-related activities and mostly consist of consumers aged between 18-25; and uninvolved (18.5%) are not active in food-related activities. Research findings could serve as a reference for local and international food companies to develop marketing strategies. (C) 2017 Published by Future Academy www.FutureAcademy.org.ukPublication Open Access An Empirical Investigation Into the Determinants of Various Social Networking Sites Used by Generation Y Consumers(2017-02-07) ÇOBANOĞLU, EMİNE; EMİNE ÇOBANOĞLU;TAŞKIN DİRSEHANSocial networking sites (SNSs) often propose new marketing channels; generation Y (Gen Y) has an impact on marketing channels today and will continue to do so in the future. Therefore, the authors’ main purpose in this paper is to detect SNS use patterns and to propose new ones that Gen Y commonly uses in Turkey; SNSs include Facebook, Foursquare, Instagram, LinkedIn, and Twitter. To determine SNS use patterns, we adopt a two-step approach that examines uses and gratifications. First, they conduct in-depth interviews with 75 participants, producing 82 items. Then, they test these items on a sample of 740 Gen Y users. This test categorizes Gen Y’s favored SNSs into 13 types. Four of these types are remarkable: “discovery and diary,” “career-related,” “firms and brands,” and “coordination”; these new types are the main original contributions of this study.Publication Open Access An Extended GRA Method Integrated with Fuzzy AHP to Construct a Multidimensional Index for Ranking Overall Energy Sustainability Performances(MDPI, 2020-02-20) ÇOBANOĞLU, EMİNE; Altintas, Koray; Vayvay, Ozalp; Apak, Sinan; Cobanoglu, EmineIn an age of rapid technological advancement, the increasing need for energy and its related services to satisfy economic and social development has become a critical concern of national governments worldwide. This has triggered researchers to work on metrics for tracking and tracing energy sustainability in order to provide monitoring mechanisms for policy makers. In this regard, multicriteria decision-making (MCDM) methods are becoming more popular to deal with the multidimensional and complex nature of sustainability. We have proposed an extended and revised version of the grey relational analysis (GRA) method, which is integrated with the fuzzy analytic hierarchy process (AHP), to develop a new composite index for comparing the overall energy sustainability performances of 35 OECD member countries. Our case study revealed the performances of selected countries by providing their strengths and weaknesses based on determined criteria as well as the level of change in performances with different criteria weights. The proposed GRA model can be used in different applications of sustainability due to its flexible nature, which provides benefits from goal-oriented extensions in order to adequately capture different aspects of sustainability.Publication Open Access Effects of the pre-show, at-show and post-show firm activities on trade show performance measurement(ELSEVIER SCIENCE BV, 2014-09) ÇOBANOĞLU, EMİNE; Cobanoglu, Emine; Turaeva, Venera; Ozsahin, MLiterature on trade show has been widening recently as with the acceleration of globalization trade shows are viewed not only as sales and promotion tools utilized by companies but also as a marketing strategy that integrates sales and promotion of company products and services, developing relationship building both with local and international customers and other stakeholders, increasing and sustaining the company image, benchmarking the company by analyzing the competition in the market, etc. Participation in international trade shows creates an excellent opportunity of entering new markets for firms and especially for SMEs which lead to the increase in their export thus easing the internationalization of their business. Within the context of this study, we aim to reveal empirical evidence of trade show performance measurement that is said to be effected by various firm activities conducted at pre-show, at-show and post-show stages of the trade show. As the method of data collection primary data collection was used with a development of a questionnaire which was conducted on a sample constituting of 124 firms 112 of which are SMEs at three international trade shows held in Istanbul, Turkey in 2013. Key findings are that sales-related and information-gathering performances are the most important for Turkish SMEs whereas at least one component from each stage of the trade show effect these performances. (C) 2014 The Authors. Published by Elsevier Ltd.