Publication:
Influence of push notification on consumer attitudes and purchase decision criteria in telecommunication industry

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2019

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TELEKOMÜNİKASYON SEKTÖRÜNDE İTME BİLDİRİMLERİN TÜKETİCİ DAVRANIŞLARI VE SATIN ALMA KARAR KRİTERLERİ ÜZERİNE ETKİSİ
INFLUENCE OF PUSH NOTIFICATION ON CONSUMER ATTITUDES AND PURCHASE DECISION CRITERIA IN TELECOMMUNICATION INDUSTRY

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BİLDİRİM, Business, İşletme, İTME, Marketing, MOBILE MARKETING, MOBİL PAZARLAMA PUSH, Pazarlama, Production management, Üretim yönetimi

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https://katalog.marmara.edu.tr/veriler/yordambt/cokluortam/1A/10271101.pdf
 https://hdl.handle.net/11424/205331

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