Publication:
Influence of push notification on consumer attitudes and purchase decision criteria in telecommunication industry

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dc.contributor.advisorÇOBANOĞLU, Emine
dc.contributor.authorGeyik, Ahmet
dc.contributor.departmentMarmara Üniversitesi
dc.contributor.departmentSosyal Bilimler Enstitüsü
dc.contributor.departmentÜretim Yönetimi ve Pazarlama Bilim Dalı
dc.contributor.departmentİşletme (İngilizce) Anabilim Dalı
dc.date.accessioned2026-01-13T09:23:10Z
dc.date.issued2019
dc.description.abstractTELEKOMÜNİKASYON SEKTÖRÜNDE İTME BİLDİRİMLERİN TÜKETİCİ DAVRANIŞLARI VE SATIN ALMA KARAR KRİTERLERİ ÜZERİNE ETKİSİ
dc.description.abstractINFLUENCE OF PUSH NOTIFICATION ON CONSUMER ATTITUDES AND PURCHASE DECISION CRITERIA IN TELECOMMUNICATION INDUSTRY
dc.format.extentVII, 90 s.
dc.identifier.urihttps://katalog.marmara.edu.tr/veriler/yordambt/cokluortam/1A/10271101.pdf
dc.identifier.urihttps://hdl.handle.net/11424/205331
dc.language.isoeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectBİLDİRİM
dc.subjectBusiness
dc.subjectİşletme
dc.subjectİTME
dc.subjectMarketing
dc.subjectMOBILE MARKETING
dc.subjectMOBİL PAZARLAMA PUSH
dc.subjectPazarlama
dc.subjectProduction management
dc.subjectÜretim yönetimi
dc.titleInfluence of push notification on consumer attitudes and purchase decision criteria in telecommunication industry
dc.typemasterThesis
dspace.entity.typePublication

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